→1983 general election
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==== Conservatives ==== | ==== Conservatives ==== | ||
=== "Labour isn't Working" Poster === | |||
advertising campaign run by the Conservatives | |||
designed by Saatchi & Saatchi | |||
== Marmite Politician == | == Marmite Politician == | ||
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'''Turnout:''' 72.7% | '''Turnout:''' 72.7% | ||
'''Conservatives''': the most decisive election victory since that of the Labour Party in 1945. | '''Conservatives''': a landslide victory, the most decisive election victory since that of the Labour Party in 1945. | ||
'''Labour''': had its worst electoral performance since 1931, fell by over 3,000,000 votes from 1979. | '''Labour''': had its worst electoral performance since 1931, fell by over 3,000,000 votes from 1979. | ||
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** Further harmed by its promise to withdraw from the European Economic Community | ** Further harmed by its promise to withdraw from the European Economic Community | ||
*** Alienated Pro-European groups. | *** Alienated Pro-European groups. | ||
==== Difference in Leadership ==== | |||
* Thatcher | |||
** perceived as a strong nationalistic leader after victory in the Falklands war | |||
* Foot | |||
** considered scruffy | |||
** particularly criticised for wearing a donkey jacket (untailored work jacket) when laying a wreath on Remembrance Day | |||
==== Notable Media Coverage ==== | ==== Notable Media Coverage ==== | ||
Most national newspapers backed the re-election of the Conservative government. | * Opinion polls pointed to a Conservative victory | ||
* Most national newspapers backed the re-election of the Conservative government. | |||
=== Effects === | === Effects === | ||